The Startup Finance Blog

Hitting cruise control on any part of your business can be problematic. Customer demands change, technology changes, and competitors appear out of nowhere. So how do you continue to maintain and prioritize the evolution of your product?

At a certain point in your business, a growth plateau will be reached. This may happen due to changing market trends, new competitors, or shifting consumer behavior. No matter the reasons, this is the time when you’ll need to examine new strategies to increase your revenue.

ARR is a key growth metric in the SaaS marketplace. We take a look at the definition, together with the formula for calculation, and some relevant examples.

Market development strategy lets growing businesses identify new market segments for current products. We take a look at the exact definition and examples.

A lean marketing technology stack can help your startup automate many daily tasks. We look at how to build a MarTech stack and why startup teams should care about it.

Unit economics is one of the best ways that early stage startups can track and measure their growth and profitability. Read on to learn why taking a unit economics approach helps you steer your SaaS company in the right direction.

Company growth from $0 to $50M seems like an impossible dream as a SaaS startup. We take a look at some fundamental pieces of getting to $10M ARR, and beyond.

If your company has reached a point where it needs more reach and growth, a diversification strategy could be just what you need to increase your revenue.