Our Commitment to Supporting Your Financial Needs During COVID-19
As uncertainty grows amid the COVID-19 outbreak, we’ve adapted quickly and remain dedicated to supporting your financial needs during these difficult times.
Why Startup Founders are Turning to Non-Dilutive Debt Capital to Fuel Growth
The landscape of startup financing is changing. Learn why SaaS founders are turning to debt capital options like revenue-based financing, term loans, and lines of credit to fuel growth.
Now Offering Canadian Tech Startups Access to Entrepreneur-Friendly Financing
Debt is the most cost effective form of capital for early stage companies. We’ve created a fast, easy way for revenue-generating tech startups to access financing without having to give up any equity or control - now available to the Canadian market.
What’s the Relationship Between Revenue Churn and Logo Churn?
When people talk about “churn,” it's often about logo churn. But you should also look at revenue churn. Here's what to know about these two SaaS metrics.
What is Market Development Strategy? (Definition and Examples)
Market development strategy lets growing businesses identify new market segments for current products. We take a look at the exact definition and examples.
What Does Your LTV/CAC Ratio Tell You?
The LTV/CAC ratio is a metric for analyzing the efficiency of company resources using a cost-benefit analysis of customer acquisition and retention processes.
How Lighter Capital Streamlines Startup Financing Applications
At Lighter Capital, we built a streamlined startup financing application process to welcome new applicants. See how we make it easy for startups to apply.
How to Calculate, Track, and Analyze Revenue Churn
Revenue churn is a measure of how much revenue is lost in a set period due to customer churn. We look at how to calculate, track, and analyze revenue churn.